Brands

Governments need to facilitate re-engagement while also protecting the population from infection.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

The role of beauty for women in China, Korea and Japan.

With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Be contactless, leverage technology, get social.

Ipsos' eCommerce Unleashed is a study capturing durable change during the COVID-19 crisis and beyond. Our shopper-centric and cost-effective insights help marketers reinvent their plans for future recovery and growth in light of COVID-19.

To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region

This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.