Brands

The Future of Research
Market Research Event

The Future of Research

While fundamental research principles hold true, the way in which we engage with brands and consumers must also shift to meet the changing expectations. Join us for an inspiring afternoon where we explore the future of market research.
Dancing with Duality | Ipsos
Consumer Behaviour Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
No more protest | Companies and coronavirus | Ipsos
Media Publication

Taking a stand in the age of COVID-19

A corporate communications perspective.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Marketing Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
balance between sustainability, hygiene and value in packaging | Ipsos
Sustainable Development Publication

Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Coronavirus Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
Governments need to facilitate re-engagement while also protecting the population from infection | Behavioural Science | Ipsos
Consumer Behaviour Survey

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
How to grow a premium brand during a recession | Ipsos
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
the role of beauty for women in China, Korea and Japan | Ipsos
Trends & Prospective Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
ipsos covid access uu
Communities Publication

Report: Covid Access - Insights to Winning in The New Normal

With consumer attitudes and behaviors adjusting to the new normal daily, it has never been more imperative to be on top of the changing category landscape and how it is impacting your business.
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