Brands


Consumers Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
Product Innovation Publication

Adapting product testing in challenging times

Be contactless, leverage technology, get social.
Shopper Publication

Report: eCommerce Unleashed

Ipsos' eCommerce Unleashed is a study capturing durable change during the COVID-19 crisis and beyond. Our shopper-centric and cost-effective insights help marketers reinvent their plans for future recovery and growth in light of COVID-19.
Consumer Behaviour Publication

Report: Coming Out of Lockdown in Southeast Asia

To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region
Public Health Publication

Signals #8: Understanding the coronavirus crisis

This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Public Health Publication

Signals #7: Understanding the coronavirus crisis

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

[Webinar] Ipsos Global Trends 2020: Certainty in Times of Crisis

In the Ipsos Global Trends 2020, we uncovered the attitudes and values of more than 22,000 people in 33 countries around the world. Using advanced analytics and expert analysis on this huge data set, we have identified 12 trends and 36 values that will dominate the world in the 2020s.

Ipsos Webinars: April 2020

Join us on our webinars to better understand the dynamics of the current outbreak and its impact on people and brands around the world.