Consumer Behaviour

People * Planet * Prosperity

Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.

Study shows that Singaporeans are receptive to second-hand packaging for online purchases; expect brands to do more to protect the environment.

A new framework for understanding consumers’ propensity to switch

Rethinking our Assumptions

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Put people at the heart of your decisions.

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

The new dimensions of health & wellbeing