Consumer Behaviour

Study shows that Singaporeans are receptive to second-hand packaging for online purchases; expect brands to do more to protect the environment.

A new framework for understanding consumers’ propensity to switch

Rethinking our Assumptions

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Put people at the heart of your decisions.

This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.

The new dimensions of health & wellbeing

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.