Consumer Behaviour

Consumer views on the second-hand market and sustainability in the fashion industry.

A global study focused on helping you to drive online sales and future-proof your strategies

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

How to seduce the intuitive mind of consumers with your brands and innovations

In this changing world, retailers need to adapt to remain relevant and competitive.

Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.

New global survey reveals 8 in 10 people believe manufacturers should be obliged to reduce packaging waste.

Singapore and Hong Kong's affluent significantly decrease spending on luxury goods and shift investment strategies as economy falters: Ipsos 'Affluent Asia' Study 2019

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.