Consumer Behaviour

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

What Now? What Next?

Humanising omnichannel means seamless customer journeys are just the start.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Join us on the 9th of December to explore evolving SEA consumer sentiments.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.