Consumer Behaviour

A roadmap(ps) to sustained behavioural change

A year into social distancing: Will SEA see permanent shifts in consumption patterns?

Understanding the power of spontaneous reactions to develop stronger innovations

A webinar by Ipsos UU

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Nearly one third of Singaporeans have gained weight during the pandemic and slightly over half of Singaporeans are trying to lose weight.

An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.

Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

Time for a strategic reset?