Consumer Behaviour

As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.

Quantifying the connection between quality and loyalty in automotive purchase.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Achieving brand growth in a mindful and mindless world.

Reassessing the eight motivators of purchase in the context of COVID-19.

On September 29, join us for a look at the latest Global Business Influencers insights.

A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.