Consumers

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

The definitive link between corporate reputation and better business efficiency.

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

Singapore, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.

We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.

Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.