Consumers


Brands Publication

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
Consumers Survey

Does work make you happy? Not so much if you're in developed world

Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.

Affluent Asia 2019 - Singapore

Join this event and gain exclusive insights about Affluent consumers, the most powerful and influential target audience driving revenue and influencing purchase among their peers and networks.
Consumers Survey

The biggest beauty influencer isn’t who you think it is

New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
Public opinion Publication

The illusion of stability: What Worries the World?

Using 100 months of data, we go beyond the headline stats to uncover long-term trends and surprising developments in the reported social and political concerns around the world.

Are Singaporeans Savvy e-Shoppers?

Ipsos survey finds Singaporeans, young and old are savvy e-shoppers.
Sports Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
Reputation Publication

Unlocking the Value of Reputation

The definitive link between corporate reputation and better business efficiency.
Society Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?