Consumers

Few countries experience meaningful change in sentiment.

Southeast Asia sentiment and consumption tracking, through the pandemic and beyond

As the country looks to move on from the pandemic, consumers are demanding more from brands

Are we ready for the shock of global population decline?

Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.

The impact of Covid-19 on SEA Economy & Consumer Spending

Results published from the Media Literacy Survey, conducted by Ipsos on behalf of Google.

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.