Consumers

What Now? What Next?

How brands' communication travel across cultures?

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.

Findings from Ipsos Global Trends Survey 2021

Join us on the 9th of December to explore evolving SEA consumer sentiments.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.