Consumers

Join us on the 9th of December to explore evolving SEA consumer sentiments.

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.

The power of an empathetic organisation.

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

Today’s environment is all about channels that are simultaneously converged and coming together: convergent commerce, if you will. Please join us as we consider the latest evidence and explore the implications for us all.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.