Data Collection


Digital Publication

Ipsos.Digital, automated online market research platform offering clients access to fast research capabilities

Ipsos.Digital, a fully automated online market research platform, offering clients access to fast, simplified global research capabilities and insights. This tool seamlessly provides clients with the best of technology and expertise and applies Ipsos’ principles of Security, Simplicity, Speed and Substance.
Social Media Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Segmentation Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Top Trends in Singapore: Climate Change, Conscientious Health, Brand Purpose

Findings from Ipsos Global Trends Survey 2021
Market Research Publication

Trust in research

Fostering trust, advocacy and motivation among research participants.
Market Research Publication

The future of offline fieldwork: iField

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.