Market Research

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

Findings from Ipsos Global Trends Survey 2021

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.

The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.

Global risks, trust in research, virtual reality and the global influence of Germany are just some of the topics featured in this month’s round up of research and analysis from Ipsos around the world.

Fostering trust, advocacy and motivation among research participants.

Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.

Forrester Spotlights AICI opportunity - and Synthesio's winning strategy