Market Research

Affordability, Evidence & Value Attribution

The impact of Covid-19 on SEA Economy & Consumer Spending

Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.

A webinar by Ipsos UU

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

On life with COVID-19, economic recovery and society.

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.