Market Research

Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.

The leading shared survey vehicle when representation, speed and cost efficiency are critical.

The decision to move from offline to online research should not be “if”, but when.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.

View our on demand webinar featuring results from our Digital Doctor 2020 report - a comprehensive look into the digital transformation of healthcare.

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

In the lead up to the announcement of Singapore budget 2020 on 18th February 2020, Ipsos conducted a survey amongst a nationally representative sample of 913 Singapore citizens aged 18 to 64 years old to understand what their top concerns are.

The local insights collated in this paper highlight many perspectives and concerns faced by Indonesians, pointing towards a need for greater awareness and understanding about the burden and impact of the disease, as well as the safety and efficacy of the vaccine in preventing illness.