As we await the most anticipated vaccine in modern history, one question we can usefully consider now is how vaccination beliefs and behaviours are formed and maintained.
Written by Ipsos’ experts in behavioural science and healthcare, this paper explores whether vaccines hesitancy is indeed rooted in individual beliefs and perceptions, or whether the bigger role is played by social, cultural and political drivers.
Global Vaccines Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
Flu in the Philippines: Insights into Perception and Action on Vaccination
We live in an era where prevention in the form of vaccination is possible for many infectious diseases, including influenza. However, in over 200 years of vaccine existence, the only disease known to be eradicated is smallpox.
[Webinar] Ipsos Global Trends 2020: Certainty in Times of Crisis
In the Ipsos Global Trends 2020, we uncovered the attitudes and values of more than 22,000 people in 33 countries around the world. Using advanced analytics and expert analysis on this huge data set, we have identified 12 trends and 36 values that will dominate the world in the 2020s.