Beyond the Strategy - From Customer Feedback to Enterprise Impact
Beyond the Strategy - From Customer Feedback to Enterprise Impact

Beyond the Strategy: From Customer Feedback to Enterprise Impact

19 August 2026 10:00
- 20 August 2026 13:00
3 Hours (Sessions will be in Thai and English)
The Standard, Bangkok Mahanakhon
114 Naradhiwas Rajanagarindra Rd, Si Lom, Bang Rak, Bangkok 10500

Customer Experience has become a boardroom priority. Yet many organisations are too focused on integrating CX signals and enhancing measurement methods rather than refining the governance and operating models needed to drive real business value. 

Beyond the Strategy brings together senior executives for an interactive discussion on how leading organisations activate CX strategy as part of their business capability in transforming Customer Experience.

Drawing on our combined thought leadership, consumer insights and best-practice expertise, we will:

  • Share the latest in CX trends and expectations of consumers in Thailand
  • Explore the friction that CX practitioners have to navigate when delivering exceptional customer experiences
  • Dive into factors influencing AI scepticism across the board
  • Practical tips to overcoming these challenges and delivering financial ROI
     

Why Attend? 

  • Gain access to our latest Voices and CXGI 2026 findings
  • Hear the point-of-view from industry experts
  • Learn from practical customer success stories
  • Socialise ideas with other local peers and executives
     

Every organisation is at a different stage of its Experience Management journey.

Following the roundtable, Ipsos and Qualtrics will offer selected participants the opportunity to explore tailored CX maturity assessments, governance reviews and advisory discussions to help accelerate their transformation roadmap.

Agenda

TimeSession
9:30 - 10:00Registration & Networking Coffee
10:00 - 10:05Welcome Remarks — Ipsos & Qualtrics
10:05 - 10:35Presentation 1 — Ipsos Insights: 360 view of CX from the customer and practitioners
10:35 - 10:55Presentation 2 — Guest Speaker: Thailand’s AI evolution and how to get it right
11:00 - 11:40Panel Discussion — From Strategy to Execution: CX Governance, AI and Organisational Alignment
11:40 - 12:00Success stories and demonstration — Governance in Action: Connecting insights dots to customers
12:00 - 12:15Q&A and Closing Remarks
12:15 onwardsNetworking Lunch

Reserve your seats today