Beyond the Strategy: From Customer Feedback to Enterprise Impact
Customer Experience has become a boardroom priority. Yet many organisations are too focused on integrating CX signals and enhancing measurement methods rather than refining the governance and operating models needed to drive real business value.
Beyond the Strategy brings together senior executives for an interactive discussion on how leading organisations activate CX strategy as part of their business capability in transforming Customer Experience.
Drawing on our combined thought leadership, consumer insights and best-practice expertise, we will:
- Share the latest in CX trends and expectations of consumers in Thailand
- Explore the friction that CX practitioners have to navigate when delivering exceptional customer experiences
- Dive into factors influencing AI scepticism across the board
- Practical tips to overcoming these challenges and delivering financial ROI
Why Attend?
- Gain access to our latest Voices and CXGI 2026 findings
- Hear the point-of-view from industry experts
- Learn from practical customer success stories
- Socialise ideas with other local peers and executives
Every organisation is at a different stage of its Experience Management journey.
Following the roundtable, Ipsos and Qualtrics will offer selected participants the opportunity to explore tailored CX maturity assessments, governance reviews and advisory discussions to help accelerate their transformation roadmap.
Agenda
| Time | Session |
| 9:30 - 10:00 | Registration & Networking Coffee |
| 10:00 - 10:05 | Welcome Remarks — Ipsos & Qualtrics |
| 10:05 - 10:35 | Presentation 1 — Ipsos Insights: 360 view of CX from the customer and practitioners |
| 10:35 - 10:55 | Presentation 2 — Guest Speaker: Thailand’s AI evolution and how to get it right |
| 11:00 - 11:40 | Panel Discussion — From Strategy to Execution: CX Governance, AI and Organisational Alignment |
| 11:40 - 12:00 | Success stories and demonstration — Governance in Action: Connecting insights dots to customers |
| 12:00 - 12:15 | Q&A and Closing Remarks |
| 12:15 onwards | Networking Lunch |
Other events
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10
Oct 2025 -
21
May 2025Beyond the Metrics: Exploring the Forces Shaping Customer Experiences
- 2:30PM
- Events replay
-
15
Oct 2024