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Ipsos Views: Short-Form Social Misfits
Social Media

Short-Form Social Misfits

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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Demystifying Mystery Shopping
Mystery Shopping

Demystifying Mystery Shopping

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All content

  • Publication

    Great expectations: Developments and dynamics of a COVID-19 vaccine

    The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
  • Publication

    Ipsos Update - December 2020

    The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
  • Publication

    Black Friday 2020: Time to breathe new life into the long-standing retail event

    Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
  • Publication

    Money talks or budget walks

    Delivering a Return on Customer Experience Investment: ROCXI.
  • Publication

    From unstructured data to intelligence

    Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Publication

    Cracking the code for voice commerce

    Barriers and solutions to accelerate V-Comm adoption.
  • Publication

    Global Vaccines Research

    As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
  • Publication

    Staying afloat during a crisis

    How consumers and brands are surviving the ‘no normal’.
  • Publication

    The COVID-19 pandemic eclipses climate risk

    Ipsos today publishes the seventh edition of its Future Risks Report for Axa. This global study measures and ranks changes in the perception of emerging risks by a panel of risk management experts and the general public. Over 20,000 people were interviewed. Conducted in partnership with research institute Ipsos and geopolitical analysis consultancy Eurasia Group, this year’s ranking of the 10 main emerging risks is marked by the Covid-19 crisis.
  • Publication

    Pictures speak louder than words: Towards a new understanding of brand choice

    Using metaphor elicitation to gain a truer consumer-centric measure of influence.