Insights Hub

Ipsos Generations Report 2026: Thailand Edition
Society

Ipsos Generations Report 2026: Thailand Edition

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New Health Consumer
Healthcare

Winning the Longevity Market: 5 Trends Shaping the New Health Consumers

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CX Global Insights 2026: Unlock the Future of Customer Experience

CX Global Insights 2026: Unlock the Future of Customer Experience

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All content

  • Publication

    The Science of Behaviour Change

    The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
  • Publication

    Climate change: citizens are worried but torn between a need to act and a rejection of constraints

    As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
  • Publication

    Ipsos Affluent Survey Asia Pacific

    Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.
  • Publication

    Great expectations: Developments and dynamics of a COVID-19 vaccine

    The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
  • Publication

    Ipsos Update - December 2020

    The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
  • Publication

    Black Friday 2020: Time to breathe new life into the long-standing retail event

    Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.
  • Publication

    Money talks or budget walks

    Delivering a Return on Customer Experience Investment: ROCXI.
  • Publication

    From unstructured data to intelligence

    Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Publication

    Taking action on sustainability

    Sustainability is not only a relevant topic today, it is the long-term viability of a business.
  • Publication

    Cracking the code for voice commerce

    Barriers and solutions to accelerate V-Comm adoption.
  • Publication

    Global Vaccines Research

    As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?