Ipsos Retail Lab Tour

Retail

The Ipsos Retail Lab is a mocked-up store that provides a facility for our clients to carry out tests in “close to store” conditions.

 

“Retail Lab” helps you to better understand the shopper decision-making process, observe shopper interactions with products and stimuli, test product pre-launch on-shelf, measure the impact of new products on shelf, test point-of-sale material and compare and optimize different fixture layouts.

More insights about Retail

Consumer & Shopper