Shopper


Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
Shopper Publication

Mystery Shopping in the Luxury Industry

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Shopper Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
Shopper Publication

Ipsos Retail Lab Tour

The Ipsos Retail Lab is a mocked-up store that provides a facility for our clients to carry out tests in “close to store” conditions.
Shopper Publication

Thailand Poised As The Next Luxury Shopping Destination

Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.