Consumers

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict

How Small Brands Can Leverage Equity to Challenge Leaders.

Latest data reveals financial corruption and social inequality dominate anxieties, while a deep nostalgia for the 'simplicity' of 1975 reflects current unease.

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists

Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025.

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

All four sub-indices show declines this month

How to build brand success across generations with the power of empathy