Love life satisfaction
Love life satisfaction

Thailand Ranks Top Globally in Love Life Satisfaction

The Ipsos Love Life Satisfaction 2026 survey reveals that most Thais are happy with the love in their life and their romantic relationship.

The Ipsos Love Life Satisfaction 2026 survey finds that love is in the air this Valentine’s Day.

The 29-country study by Ipsos, the Love Life Satisfaction 2026 report, reveals that Thailand leads the world in overall relationship and romantic satisfaction. The survey, which examines how individuals feel about being loved, their partners, and their romantic lives, places Thailand at the top of the Love Life Satisfaction Index with a score of 86 out of 100. 

Thailand Takes Top Spot in Love Life Satisfaction Index

The Love Life Satisfaction Index, which aggregates feelings about being loved, romantic/sex lives, and relationship quality, places Thailand at the top of the table with a score of 86 out of 100. The index shows Thailand leading a group of highly satisfied nations, primarily from Latin America and Asia. In contrast, countries such as Japan (51) and South Korea (60) report the lowest levels of satisfaction globally.

High Levels of Partner and Romantic Satisfaction

Thai respondents reported the highest levels of happiness with their spouses or partners globally. Among those who are married or partnered in Thailand, 95% report being satisfied with their relationship (54% "very satisfied" and 41% "somewhat satisfied"), notably higher than the global average of 82%.

Furthermore, satisfaction with romantic and sex lives in Thailand has seen a notable increase. 78% of Thais are satisfied, representing a 6 percentage point increase from 2025. 86% of Thais report feeling loved, a 5 percentage point increase compared to the previous year.

Global Trends: The Influence of Income and Generation

Global data indicates that economic and demographic factors play a role in relationship satisfaction. Globally, individuals in high-income households (82%) are more likely to feel loved than those in low-income households (72%). A similar gap exists regarding romantic/sex life satisfaction (68% for high-income vs. 52% for low-income). Millennials (65%) are the most likely generation to be satisfied with their romantic and sex lives, while Baby Boomers (55%) are the least likely. Married people (83%) are more likely to feel loved than unmarried people (72%) and are notably more satisfied with their romantic/sex lives (72% vs. 50%).

Thailand's Different Story

Unlike the global trend where higher income often correlates with higher satisfaction, Thailand presents a unique narrative. In Thailand, the emotional connection appears resilient across economic tiers. 87% of the lower-income group in Thailand report feeling loved, compared to 83% in the higher-income group. 77% of lower-income Thais are satisfied with their romantic/sex lives, slightly higher than the 75% reported by the higher-income group. Gen X reports the lowest satisfaction in this area at 73%, though this remains higher than the global average for any generation. 

Marital status also plays a role in Thailand’s high rankings. Married individuals (95%) are more likely to feel loved than unmarried people (81%). 88% of married Thais are satisfied with their romantic/sex lives, compared to 73% of those who are unmarried.

Access the full global report

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