Quality of Life

Thailand: Between Memory and Momentum

Is Asia happier then or healthier now? Explore the region's complex divide between longing for the simpler past and celebrating tangible gains in healthcare and education.

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.