Advertising

Healthcare, Indulgence, Risk… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Spark creativity using research to inspire and empower

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

How creative research can help measure and fuel long-term campaign effects

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

Don’t just participate, go all the way!

What advertisers need to know about advertising viewability.

With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.