Unlocking Creative Excellence with Ipsos
Are you ready to unleash the magic of advertising?
Ipsos is your partner in achieving creative excellence. We blend art, science, and expertise to transform your ideas into award-winning campaigns that deliver exceptional ROI.
From spark to shine, we've got you covered.
We are communication experts who combine art, science, and knowledge to help our clients achieve their business goals through creative excellence. We cover the entire creative development process to bring back the magic. We are enablers of great creative and are proud when our clients produce award winning and best-in-class advertising.
At Ipsos, we are the number one company world-wide in covering the entire creative development process, starting from the initial insight exploration to big idea assessment, early screening of territories, storyboards, to evaluation and qualification of the campaign ensuring the best ROI is delivered for the brand prior to airing, and finally the monitoring of its impact in-market.
MISFITS: How creativity in advertising sparks brand growth
Creativity is celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, and its pursuit invites uncertainty, with corporate boardrooms demanding certain, stable returns.
In MISFITS, Adam Sheridan highlights the tension and missed opportunity of harnessing creativity in advertising and explores what it means to the regular people it needs to influence.
With this shared language in hand, he identifies its value to end advertising effects. And he frames this language and value of creativity in the qualities of the MISFITS of popular culture. The people who do not fit in and, in doing so, can harness creativity to deliver the best experience for their audiences.
Finally, Adam outlines considerations for marketers and agencies when developing advertising, knowing that the evidence confirms trusting in a MISFITS mindset to pursue the extraordinary has more business value than the safe and ordinary.
Our comprehensive approach covers the entire creative journey
Creative Development | Creative Assessment | Creative In-Market
Creativity is a journey
Uncover powerful insights: Our Creative|Labs / Instant|Labs provide real-time consumer feedback to fuel your creative process.
Make informed decisions: Creative|Spark Early offers rapid assessment of early-stage concepts.
Optimise your campaign: Creative|Spark and Creative|Spark Digital ensure your campaign is perfect before launch.
Measure and improve: Creative|Impact and Post Test on Ipsos Digital track performance and identify optimisation opportunities.
Learn from the best: Creative|Audit leverages past successes to inspire future creative brilliance.
Top Insights on Creative Excellence
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In this Getting it Right's podcast, Douwe and Chris discuss new thinking on Distinctive brand assets with Hazel Freeman, Global BHT Service Line Offer and Design Director at Ipsos, and Adam Sheridan, Global Head of Products and Innovation, Creative Excellence at Ipsos. To learn more about unlocking the power of distinctive brand assets read Adam’s paper on the topic.
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