What Worries the World

As global sentiment weakens in 2025, Asia Pacific maintains a more positive outlook.

Although worry about "military conflict between nations" remains high, worry about "financial/political corruption" is now back as the top worry among Thais.

Military conflict between nations emerges as a rapidly escalating concern among Thais.

Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists

Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.