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Understanding Asia

What Worries Thailand
What Worries the World Press release

Thai Consumer Confidence Plunges to Near-COVID Lows in H1 2026

Consumer confidence in Thailand plunges to near pandemic-era lows as rising economic uncertainty reshapes spending behavior and consumer priorities.
People and Climate Change
Understanding Asia Ipsos Voices

Balancing Energy Security and Climate Action in Asia-Pacific

Our latest APEC lens explores how climate attitudes are evolving across the region.
EV
Understanding Asia Ipsos Voices

Asia's EV moment is here. The question is who captures it

The Mobility Monitor 2026 exposes a divergence the industry continues to underestimate.
Brand Shifts in Asia-Pacific Amid the Iran Conflict
Understanding Asia Ipsos Voices

Understanding Asia | Brand Shifts in Asia Pacific Amid the Iran Conflict

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict
What Worries the World
Understanding Asia Survey

Asia Pacific in 2026: Conditional Confidence Amid Shifting Pressures

Asia Pacific enters 2026 with improving economic sentiment alongside rising expectations around security, fairness and trust.
Predictions
Understanding Asia Publication

2026 Expectations: How Asia Pacific Looks Ahead

The Ipsos 2026 Predictions Survey, conducted across 30 countries, explores how people perceive the year ahead.
Year in Review
Understanding Asia Publication

2025 Year in Review: How Public Priorities Shifted across Asia Pacific

The Ipsos 2025 Year in Review reflects where public attention shifted.
Global Trends
Global Trends Publication

APAC in 2025: Regional Optimism Meets Economic Strains, Trade Shifts, and AI Job Fears

As global sentiment weakens in 2025, Asia Pacific maintains a more positive outlook.
UA IGT
Global Trends Survey

Asia Pacific open to digital and reform transformation

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution?
Understanding Asia
Understanding Asia Survey

Understanding Asia - End of the Year Review

Ipsos looks at the data behind the headlines of 2023.