Understanding Asia

Ipsos’ Global Lead Science Activation, Research & Strategy, Manuel Garcia-Garcia, explores why the next opportunity for businesses is not simply deploying AI, but designing AI experiences that people understand, trust and want to use.

Economic pressure remains high across Asia, but the latest What Worries the World data shows there is no single regional mood.

Across Asia, AI is generating both excitement and unease. The clearest signal is the gap between use and trust.

Consumer confidence in Thailand plunges to near pandemic-era lows as rising economic uncertainty reshapes spending behavior and consumer priorities.

Our latest APEC lens explores how climate attitudes are evolving across the region.

The Mobility Monitor 2026 exposes a divergence the industry continues to underestimate.

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict

Asia Pacific enters 2026 with improving economic sentiment alongside rising expectations around security, fairness and trust.

The Ipsos 2026 Predictions Survey, conducted across 30 countries, explores how people perceive the year ahead.