Understanding Asia

Ipsos dives deep into the rapidly shifting cultural landscape of modern manhood across India, China, and Japan.

In August 2026, there is no single “Asia Pacific worry” across these eight markets.

The Ipsos Education Monitor 2026 finds lower support for banning AI in schools across Asian markets examined, even as support for restricting children’s social media use remains high.

Generational change in Asia is no longer a simple youth versus age story.

Ipsos’ Global Lead Science Activation, Research & Strategy, Manuel Garcia-Garcia, explores why the next opportunity for businesses is not simply deploying AI, but designing AI experiences that people understand, trust and want to use.

Economic pressure remains high across Asia, but the latest What Worries the World data shows there is no single regional mood.

Across Asia, AI is generating both excitement and unease. The clearest signal is the gap between use and trust.

Consumer confidence in Thailand plunges to near pandemic-era lows as rising economic uncertainty reshapes spending behavior and consumer priorities.

Our latest APEC lens explores how climate attitudes are evolving across the region.