Understanding Asia - End of the Year Review
A message from Usana Chantarklum - Managing Director, Ipsos Thailand
We’re nearing the finish line for 2023. This year certainly has been tumultuous and one really none of us could have envisaged. In our Year in Review newsletter – Understanding Asia, our Ipsos experts share some of their latest research from across the globe and we look back at the events of 2023, how consumers and citizens have reacted and reflect on what’s next in 2024.
Despite 2023 being a difficult year, 77% of Thais think 2024 will be a better year, according to our latest Global Predictions for 2024. Around half Thais express optimism regarding the local economy and personal finances in the coming months, and most now feel more comfortable in major purchases, job security, and future investments as compared to the beginning of the year.
Thank you for your continued support and partnership this year. As we step into the New Year, we are excited about the opportunities that lie ahead. We look forward to forging stronger relationships, discovering new insights, and helping your businesses reach unprecedented heights in 2024.
Wishing you a peaceful and happy festive season and look forward to catching up with you in 2024.
Usana Chantarklum
Managing Director, Ipsos Thailand
Understanding Asia - A Year in Review
Hamish Munro, Ipsos APEC CEO, introduces Understanding Asia. A four minute look at notable events from the past twelve months. With particular relevance for the APEC region, this video dives into the data to help make sense of the emerging themes and what signs are pointing to a more positive outlook for 2024.
Featured 2023 Ipsos Reports
You've watched the video, now take a deeper dive into the data. The Understanding Asia Review of the Year wouldn't be possible without the exhaustive, expert research carried out by the Ipsos researchers and their global partners. Below we list the Ipsos reports whose data was used to help inform the narrative and provide some clarity to a turbulent 2024.
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What Worries the World - November 2023Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over 10 years of data to place the latest scores in context. |
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Ipsos Global Inflation MonitorThe latest wave of the bi-annual Ipsos Global Inflation Monitor highlights continuing struggles amid the cost-of-living crisis with small glimmers of economic optimism among people in many countries around the world. |
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Ipsos Halifax Security ForumThe Ipsos survey for the Halifax International Security Forum finds 70% of people, on average, across 30 countries expect in the next 25 years we could see another world conflict involving superpowers similar to World Wars I & II. |
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Ipsos Global TrendsIn 2023, we entered a new world disorder filled with crises on multiple fronts. Seven in ten Australians agree that their government and public services will do too little to help people in the years ahead in the largest Ipsos Global Trends survey ever. |
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Global Views on A.I.This Global Advisor survey examined responses to AI across 31 countries and showed Thailand was the top country worldwide to be excited about AI, with 80% of respondents saying products and services using artificial intelligence make them excited.
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