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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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談論世代勢在必行 —— 加深對世代的理解
行銷充斥著刻板印象、熱門話題和陳腔濫調。21世紀的前二十年裡，延續時間最長的行銷議題集中在1980年代後期出生的千禧世代，他們被稱為將徹底顛覆商業模式的新一代。
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Two global religious divides: geographic and generational
Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
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Data Dive: What’s worrying people around the world the most this spring? Cash, crime and corruption.
Worries related to money dominate the top five list as economic uncertainty rises and pandemic plummets.
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Data Dive: How motherhood is viewed around the world
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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ChatGPT與生成式AI的崛起：探索人工智慧發展之旅
ChatGPT 的出現加速了生成式 AI 的普及，成為生成式 AI 進行大規模商業應用的里程碑。對我們來說，重要的是持續關注並正確地看待此與其他新興工具的發展 —— 這些技術的問世將很快且深遠地影響到我們的生活。