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Theresa May's honeymoon continues as Jeremy Corbyn still struggles with public approval
Theresa May continues to have strong backing from the British public according to Ipsos's February 2017 Political Monitor.
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Smart Metering Energy Efficiency Advice Project
Ipsos and Energy Saving Trust's work to develop and test the delivery of energy efficiency advice during smart meter installations ahead of the 2020 Smart Meter Rollout.
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Concern about the NHS jumps to the highest level since 2003
Concern about the NHS jumps to the highest level since 2003, whilst concern with the EU/Brexit also rises a post-referendum peak.
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Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
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Making an experience real
As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?
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Hooray. The client 'worm' is finally turning
We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
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Carers and GP Services - What does the GP Patient Survey say?
Leanora Volpe blogs on what insights the GP Patient Survey provides into the experiences of people who care or provide support for someone due to physical or mental disability or ill health, in relation to general practice.
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Getting Sticky
Roger Sant of Ipsos Loyalty discusses how to create a framework for assessing customers' emotional attachment to a brand and the value of this emotional attachment.
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Understanding Society - A healthy understanding? Global attitudes to health
This publication examines the state of health at both a national and global level, drawing together some of the research carried out by our Ipsos colleagues in 30 countries and across five continents.
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Overseas Visitor and Migrant NHS Cost Recovery Programme
Ipsos were commissioned by the Department of Health to undertake an independent evaluation of the Overseas Visitor and Migrant NHS Cost Recovery Programme between 2014 and 2016.