At Ipsos we call this Passive Simplicity, by which we mean that the simplest and most natural research, yields the most accurate findings.
This paper explores the opportunities for evolving these systems towards better measurements for the future, to ensure that we achieve the greatest understanding of the audience, with the least intrusive approach, while maintaining the focus on high quality, representative and equitable datasets.
Essential Digital Skills UK 2022
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments