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How AI will help people be more creative
Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.
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Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.
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How AI can make qualitative research faster and smarter
Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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Future Jobs to Be Done – Intelligence
Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Indictment watch
Five charts documenting how Americans feel about Trump’s latest (and possible) indictments and how this could play into his aspirations for reelection.