Ipsos was named the #1 Most Innovative Insights & Analytics Company in 2023.
2023 Holiday Countdown Calendar
As we look back at a year marked with significant challenges, we find many insights and tips that will surely help kick-off 2024 with renewed energy.
Deep dive into each insight by scrolling over our interactive Holiday Insights Calendar!
Creators in traditionally underrepresented groups have more negative experiences on Platforms – in some cases 2.1x higher than White Creators.
Creators in traditionally underrepresented groups have more...
3 in 10 consumers want to dine at restaurants more frequently than pre-COVID. Here’s their motivations and tips for brands.
3 in 10 consumers want to dine at restaurants more frequently than pre-COVID...
Changing perspectives and rephrasing issues can help find better answers, especially in overcoming the 4 hurdles of workshops. Here’s how AI can help.
Changing perspectives and rephrasing issues can help find better answers...
Don’t get lost in the sea of sameness. Feel good sustainability messages have lower effectiveness with 5% lower brand attention. But here’s what does perform well.
Don’t get lost in the sea of sameness. Feel good sustainability messages have...
We launched The Path to Insights with 6 leaders. Take inspiration from their career journeys and be sure to register to receive updates as more are added in 2024.
We launched The Path to Insights with 6 leaders...
When it comes to the environment, 7% of consumers think performance in the retail and food/beverage sectors has worsened in the last year. But more feel it has improved.
When it comes to the environment, 7% of consumers think performance...
Ipsos has deep knowledge on these key 8 topic areas. Bookmark our library for go-to-insights.
Ipsos has deep knowledge on these key 8 topic areas. Bookmark our library for go-to-insights..
Nearly 9 in 10 (88%) consumers still prefer to talk to a person when they need customer service help. As brands develop AI tools, it will be critical to keep customers at the center.
Nearly 9 in 10 (88%) consumers still prefer to talk to a person when they need...
Take a look at 10 reasons why Ipsos KnowledgePanel is the most suitable choice for a broad range of research needs.
Take a look at 10 reasons why Ipsos KnowledgePanel is the most suitable choice for...
Award winning ads are 11% more impactful at long-term brand building.
From one of the most ambitious research projects in Ipsos’ history, we identified 12 global trends business leaders should have on their radar.
From one of the most ambitious research projects in Ipsos’ history...
Ipsos RISE brings together traditionally disparate sets of reputation data into a single platform, including country and provincial legislative activating tracking in 13 markets.
Ipsos RISE brings together traditionally disparate sets of reputation data...
Our Online/Mobile User Experience benchmark study – across 14 sectors – tells us what is best-in-class and what misses the mark.
Our Online/Mobile User Experience benchmark study – across 14 sectors...
15% of Americans 18-34 work in a hybrid situation (home and at workplace). See more insights in What the Future Cities.
15% of Americans 18-34 work in a hybrid situation (home and at workplace)...
16% of Americans have used some type of Generative AI system but how they’re using it varies. Here’s what business leaders need to know.
16% of Americans have used some type of Generative AI system...
We explored 17 future-focused technology features for autonomous driving – here are the top rated.
We explored 17 future-focused technology features for...
18% of North American survey respondents prefer a shorter questionnaire on a topic they don’t enjoy. Read more about their other preferences.
18% of North American survey respondents prefer a shorter questionnaire...
Only 19% of consumers 55+ feel that most new products are being created with their needs in mind, compared to 41% of consumers aged 18–34.
Only 19% of consumers 55+ feel that most new products are being created...
20% of Gen Z consume media for self-care – but that’s not the leading reason.
While $21 is the average early career compensation to participate in a B2B research study, the expectation increases as you get to the C-suite.
While $21 is the average early career compensation to participate in a B2B ...
Shoppers differ on their sustainability priorities – only 22% care that the brand is environmentally responsible. Here’s how brands can show their sustainability commitment.
Shoppers differ on their sustainability priorities – only 22% care that the brand...
23% of US shoppers have avoided brands because they disagreed with their purpose practices. Don’t be left behind – read What the Future Purpose.
23% of US shoppers have avoided brands because they disagreed with their purpose practices...
24% use it for research. The breadth and depth of Generative AI use cases paints a complex landscape of who the early adopters are and what it means for brands.
24% use it for research. The breadth and depth of Generative AI...
Let’s do great things together.
Happy holidays from your friends at Ipsos.
![[WEBINAR] Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging](/sites/default/files/styles/related_more_insights/public/ct/event/2023-12/feature_1.jpg?itok=G0CsluvU)
![[WEBINAR] So much to lose: Changing landscape of obesity in America](/sites/default/files/styles/related_more_insights/public/ct/event/2023-11/feature_2.jpg?itok=5tw1OZbs)
