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Channel Sizing
Sizing channel opportunities.
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[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
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Most Americans do not have detailed natural disaster emergency plans
Recent Ipsos poll, conducted on behalf of Wells Fargo, shows less than half have started an emergency savings account
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One in ten Americans interested in resurrecting dinosaurs
Men are more interested than women in bringing back different animal species
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SAPOR Conference
While our findings suggest that emoji or numeric scales could be good options for making surveys smartphone-friendly, we did discover that there are limits to the types of scales that lend themselves to emojis.
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Bridging the Brand Experience Gap
We share insights into how to align brand promise and customer experience for business success.
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As the safety net shrinks again, vulnerable Americans are changing the way they plan
Young Americans and Americans of color say they have little money left after paying bills, and find it hard to plan ahead
Assortment / Line Optimization
Create a winning product line.
Price
Create a winning pricing strategy.
Planogram
Measure the impact of your planogram and/or POS strategies.