Udacity consumer and enterprise study

Lack of job-ready digital talent impacting businesses

Title
The author(s)
  • Jennifer Berg Vice President in Ipsos’ U.S. Public Affairs Team
  • Rhett Laffoon Senior vice president, Ipsos Corporate Reputation
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Washington, DC, January 24, 2022

Key Findings

  • 71% of enterprises in the United States say their company prioritizes developing their current employees’ skills, which is higher compared to France, Germany and the United Kingdom (66%, 63% and 61%, respectively).
  • The top priority for companies in the United States is being agile and adapting quickly as opposed to France and Germany where the top priority is finding innovative ways to meet customer needs.
  • There is a disconnect between U.S. enterprises and their employees when it comes to satisfaction with learning and development programs. 84% of U.S. enterprises report being satisfied with the success of their programs whereas only 55% of employees are satisfied with the programs. 
  • Access a global breakdown of the research here, or access the full report from Udacity here.
  • Hear highlights from the research on March 30.

About the study

These are the findings from two online surveys conducted between August 29 – September 26, 2021 by Ipsos on behalf of Udacity. The two surveys were defined as:

  • A sample of 2,008 employed adults working in managerial roles or higher from the U.S. (502), the U.K. (502), France (502), and Germany (502), across various industries, in English, French, and German, and
  • A sample of 4,006 general population adults aged 18+ — with nationally representative subsamples in the U.S. (1,002), the U.K. (1,004), France (1,000), and Germany (1,000), in English, French, and German.

The samples were randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and do not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. For the general population group, posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education. 

Statistical margins of error do not apply to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval.

In this case, the poll has a credibility interval of:

  • Managers: plus or minus 2.5 percentage points for all respondents. The credibility interval per country is plus or minus 5.0 percentage points. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for the design effect of the following (n=2,008, DEFF=1.5, adjusted Confidence Interval=+/-4.0 percentage points).
  • General Population: plus or minus 1.8 percentage points for all respondents. The credibility interval per country is plus or minus 3.5 percentage points. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for the design effect of the following (n=4,006, DEFF=1.5, adjusted Confidence Interval=+/-3.3 percentage points).

About Ipsos

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

 

The author(s)
  • Jennifer Berg Vice President in Ipsos’ U.S. Public Affairs Team
  • Rhett Laffoon Senior vice president, Ipsos Corporate Reputation

Corporate