Imagine it’s 2028. The continued waves of the pandemic have strained the healthcare system, for some more than others. Increasingly, people are taking their health and wellbeing – their wellness – into their own hands. They get encouragement from social media, from friends and family. They get nudged with sticks and carrots by everyone from pharmaceutical companies to insurers, to employers who help pay for that insurance, to the best behavioral science that tech companies can utilize and commercialize. And yet, wellness is out of reach for many, economically or logistically. Tensions push and pull us along this plausible path to the future.
How do we get to that path, and how did Ipsos think up this plausible path to begin with? This issue of What the Future introduces a new design as the pandemic reinforced two things about the future: It’s uncertain, and we need to plan for that uncertainty. You’ll hear from experts, as always, but you’ll also see why we chose to talk to them, in particular. You’ll get Ipsos thought leadership and fresh Ipsos data, as always, but you’ll also understand the tensions behind the questions we asked.
Read on in this issue of What the Future: Wellness as we consult the experts, check in on today’s data and consider what’s next for wellness. Be sure to subscribe to the What the Future newsletter for new topics each month. And join us for our Feb. 3 webinar as we explore these trends.
Here are the questions Ipsos asked leaders in health organizations, personalized health, nutrition, psychology and technology to imagine how these trends and tensions will shape the future:
- Gil Blander, co-founder and chief scientific officer at InsideTracker — How precise could wellness tracking be for optimal health?
- Michael Currie, chief health equity officer at UnitedHealth Group — Can the healthcare system support wellness – for us all?
- Naveen Jain, founder and CEO at Viome Life Sciences — Will our food become more like medicine?
- Joneigh Khaldun, M.D., vice president and chief health equity officer at CVS Health — What role do people play in their own wellness?
- Michal and Merav Mor, co-founders at Lumen — Can devices help us hack our way to wellness?
- Uma Naidoo, M.D., author and director of nutritional and lifestyle psychiatry at Massachusetts General Hospital — What role could food play in mental wellness?
- Simone Pyle, science and technology manager, gut biome at Unilever — How does diet impact wellness?
For full results, please refer to the annotated questionnaire.