Six macrotrends will shape the future of wellness. One key trend: an aging population that will impact the growing caregiving crisis and how we innovate products and services to meet their needs. We will discuss this and more in the Wellness issue of Ipsos’ award-winning foresight magazine, What the Future.

What the Future: Wellness
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Wellness issue

Imagine it’s 2028. The continued waves of the pandemic have strained the healthcare system, for some more than others. Increasingly, people are taking their health and wellbeing – their wellness – into their own hands. They get encouragement from social media, from friends and family. They get nudged with sticks and carrots by everyone from pharmaceutical companies to insurers, to employers who help pay for that insurance, to the best behavioral science that tech companies can utilize and commercialize. And yet, wellness is out of reach for many, economically or logistically. Tensions push and pull us along this plausible path to the future.

How do we get to that path, and how did Ipsos think up this plausible path to begin with? This issue of What the Future introduces a new design as the pandemic reinforced two things about the future: It’s uncertain, and we need to plan for that uncertainty. You’ll hear from experts, as always, but you’ll also see why we chose to talk to them, in particular. You’ll get Ipsos thought leadership and fresh Ipsos data, as always, but you’ll also understand the tensions behind the questions we asked.

Read on in this issue of What the Future: Wellness as we consult the experts, check in on today’s data and consider what’s next for wellness. Be sure to subscribe to the What the Future newsletter for new topics each month. And join us for our Feb. 3 webinar as we explore these trends.

Here are the questions Ipsos asked leaders in health organizations, personalized health, nutrition, psychology and technology to imagine how these trends and tensions will shape the future:

For full results, please refer to the annotated questionnaire.