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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Creating a Community Hub In-Store to Drive Traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Does advertising have a responsibility to be inclusive?
Gender roles are a prominent part of advertising and communications.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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Winner of Ipsos & 1776 Patient Experience Pitch Competition Announced
Startup Keriton Kare wins for innovative application for newborn intensive care units
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Social Listening for Creative Storytelling
Read our case study to discover how data-driven social listening dashboards can optimize messaging.
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Germany Retains Top “Nation Brand” Ranking, France and Canada Emerge to Round Out the Top Three
France moves to second place with reputational gains in the Governance index. Canada ranks in third place for the first time. The United Kingdom slips by one position, while the U.S. remains in sixth place.