Search
-
Nearly Half of Americans Say They Would Feel Sad If Printed Materials No Longer Existed
However, Two Thirds Believe that Print Will Eventually be Phased-Out and Digital Will Rule
-
Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads
Ipsos repeats its unique contextual, biometric ranking
-
Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
-
Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
-
Americans are Highly Engaged in the Arts
A Majority Believe That the Arts Promote Personal Well-Being, Help Us Understand Other Cultures in Our Community, Are Essential to a Well-Rounded K-12 Education, and That Government Has an Important Role in Funding the Arts
-
Why are Millennials skipping the baking mix aisle?
Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
-
How do Americans feel about various institutional symbols and identities?
Certain values are important across all parties, but many concepts continue to display a partisan divide.
-
Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
-
Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
-
Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards