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Creating Agile and Adaptive Shopper Journey Strategies
In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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ARF Young Pros Bootcamp
Join Ipsos’ Pedr Howard at this year’s Young Pros Bootcamp in Chicago. This year’s theme, You are the Future of Research, is designed to share the most important skills young researchers need for success today and in the future.
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Reuters/Ipsos Data: Core Political (04/03/2019)
President Trump's approval rating remains unchanged from last week.
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Ipsos Launches Simstore Virtual Solutions
An online, highly-automated platform offering a suite of virtual shopper and packaging solutions
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Sparking Joy in Online Community Research
Discover how aligning rigorous research design with an engaging respondent experience can be applied to online community environments.
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DTC National Conference
Join Ipsos’ Surya Pandruvada (April 17 @3:45pm) at this year’s DTC National pharmaceutical marketing conference to learn more about “The Next Generation of Predictive Analytics.”
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Tips for Successful Text Analytics
Discover five ground rules to follow to ensure more success in using text analytics tools.
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The Reputation Council Report
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
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Reuters/Ipsos Data: Democratic Presidential Candidates (03/27/2019)
Sanders and Biden remain the most well-known and popular of the candidates.