Search
-
[WEBINAR] The Future of CRM: Using BSci to Increase Engagement
Market research is making enormous strides in providing a deeper understanding of consumers. Today, we understand their needs, wants, and motivations better than ever before. This information alone, however, does not drive behavior or create value for brands. To do that, we need to convert consumer understanding into consumer action.
-
Fight this behavioral impulse when picking your 401(k) investments
Consider this: The closer the fun is to the top of the list, the more likely you are to choose it.
-
Sentiments on Venezuela Crisis
Americans More Likely to Support Humanitarian Relief or Accepting Refugees Over Offering Military Support
-
20% of Americans who are in a live-in relationship hide a bank account from their partners
Ipsos poll on behalf of CreditCards.com
-
Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
-
As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
-
The New Dimensions of Luxury
Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.
-
ALS Survey: Awareness, Knowledge, Fundraising
In June 2018 Ipsos undertook a survey of 1,005 American adults on behalf of I AM ALS, a patient-led movement to push for a cure for ALS launched in January 2019. The survey was undertaken pre-launch to assess awareness of and knowledge about the disease (and other related diseases), and to explore public awareness of and engagement with organizations and foundations fighting ALS and a range of other related diseases.
-
Reuters/Ipsos Data: Core Political (01/23/2019)
All Americans, including Republicans, are growing less optimistic about the direction of the country.
-
Two-thirds of Americans are Regular Coffee Drinkers
Most believe that people may be excused for being tired or grouchy if they have not had their morning coffee