Communities | Qualitative | Ipsos
Online Communities and Panels


Engaging online environments for always-on human insights

Accelerate brand building, innovation & discovery by staying close to real people, in real time, with Ipsos Online Communities. Our communities provide a collaborative space for brands to learn and connect with the whole human story through integrated research and engagement. Engage with on-tap audiences of consumers, patients, business stakeholders or citizens eager to provide input that will have an impact.

Ipsos Communities provide solutions that combine Ipsos’ research rigor with best-in-class community engagement, unparalleled sector expertise and global scale. Using the latest in technology – including video interviews, live chats, discussions, blogs, diaries and surveys – we turn static, linear research into an immersive experience for audiences of all shapes and sizes. Featuring a robust suite of qualitative and quantitative research tools, communities are scoped to meet specific research objectives, from quick turnaround testing and exploration via pop-up communities, to iterative learning via long-term communities and custom panels.

Unleash the Power of the Human Collective with Ipsos to:

  • Bring holistic and multidimensional learning opportunities ranging from foundational consumer and category understanding, to co-creation, stimuli optimisation, path to purchase, and more.
  • Discover authentic, consumer-led insights by leveraging Ipsos’ proven ‘engagement-first’ approach focused on intrinsic motivation to foster a truly social environment
  • Tap into global scale with local expertise for real cultural understanding to successfully engage with people around the world.  We are committed to bridging the gap between key markets, areas of expertise, and methodologies to increase efficiencies and deliver value across both local and multi-country engagements.