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[WEBINAR] Because Customers Can Be ‘Irrational’
What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?
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Americans Too Preoccupied with Their Problems to Worry About Others
Latest Ipsos Global Trends Survey Focuses on Materialism and Success
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2017 EUROPEAST
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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Reuters/Ipsos Data: Core Political (04/26/2017)
In the latest Reuters/Ipsos Core Political, Americans remain pessimistic about the current state of the country.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): April 2017 AMERICAS
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and US.
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[EVENT] MRMW
Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.
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Four in Ten Americans Believe Women’s Role is as Mothers and Wives
Latest Ipsos Global Trends Survey Focuses on Gender and Parenting
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Why don’t Americans read more books?
Latest Ipsos poll shows four in ten Americans say they rarely read books because they prefer TV.
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Half of Americans Believe Climate Change is Caused by Human Activity
The latest Ipsos poll on climate change shows that while a majority of Americans believe climate change is caused by human activity (51%), a significant minority (31%) believe it is caused by natural patterns and a few (6%) do not think climate change is really happening.
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Majority are Unfamiliar with Sous-vide Cooking
Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.