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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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$Billion is the new $Million for Lotteries
It’s taking much bigger jackpots to pique people’s interest in the lottery, than ever before
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Vacation All I Ever Wanted? Half of Americans Haven’t Had A Week Long Vacation in More than a Year
Majority of Americans think an annual vacation is important (58%)
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Nine in Ten Latin American Immigrants in the U.S. Believe that the American Dream is Achievable
Two Thirds Would Remain in the U.S. if They Could do it all Over Again
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Most Moms Surveyed Say They Would Rather Have Breakfast in Bed on Mother's Day Than Get Dressed Up and Go Out to Brunch
Relaxing in Bed All Day Defines the Dream Mother’s Day Plan for Nearly Two in Five
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Ipsos/USA Today Poll: Crime/Gun Violence is Top Concern Among Young People
Only two-thirds of students say they feel safe at school
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Question: Are resident incentives the key to solving affordable housing?
Housing trends among Millennials are complicated beasts, and predicting where they are headed is tricky. This generation is beset by student debt, and many Millennials came of age during a weak job market and got spooked by a housing crash
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.