Consumers and the Coronavirus
- Here's the latest on consumer sentiment from the new Ipsos Coronavirus Consumer Tracker. See the data here.
- Want your message to resonate in the crisis? Preach what you practice. Here’s how brands can break through the sea of sameness to connect with their audiences. Read more here.
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets. Here's how brands can understand what Americans are thinking. Read more here.
What's the future of travel after the coronavirus? Ipsos' What The Future explores what it might look like with an expert panel. Watch our on-demand webinar here.
American consumer confidence is oscillating every week, a reflection of the nationwide uncertainty as attempts to reopen are threatened by a renewed surge of coronavirus cases. Read more here.
After registering remarkably high expectations for the economy's future earlier in June, American optimism has subsided. Half still believe that the economy will recover quickly, but there are signs they're concerned that a possible resurgence might be coming. Read more here.
While affluent consumers have sometimes been called “crisis-proof,” they have exhibited anxiety and concern during past crises that extended long after the worst was over – and that looks to be repeating itself now. Here's how you can fulfill the needs of this resilient group. Read more here.
Glimmers of hope and cautious optimism are helping to drive creative and unconventional plans to enjoy summer this year. Read more here.
There are signals people's vehicle preferences are changing: Electric car adoption will accelerate but self-driving acceptance may slow. Read more here.
The world runs on data. Here’s how to get people to trust your company with it. Read more here.
The coronavirus led to a sudden growth in pick-up services due to social distancing restrictions and safety concerns. Watch our on-demand webinar to see how you can make sure your processes are measuring up to your brand standards and customer expectations. Watch here.
- Streaming was TV's next big battleground. Then the coronavirus hit. Revisit our on-demand webinar to hear fresh insights into the streaming landscape including brand perception, driver, and choice. Watch here.
- The heart of the auto industry is face-to-face interaction. Here's how the auto industry has been forced to change by the coronavirus — and what other industries can learn. Read more here.
- U.S. consumer confidence has fallen again after several weeks on the rise — but more people want the economy to reopen every week, according to the Ipsos Global Consumer Confidence Index. Read more here.
- What's the future of transportation after the coronavirus? Ipsos' WTF pictured the world in three different versions of our pandemic future, and asked experts to weigh in. Read the full magazine here.
- Here's what consumers think of transportation in the U.S. right now, and how their habits have changed. See the data here.
61% of American consumers are still delaying visits to brick-and-mortar retail because they're afraid of getting sick, a new Ipsos study shows. Read more here.
The U.S. is starting to reopen, but some Americans are getting ready for another lockdown – and thinking about home improvement projects to make it easier to work from home. Read more here.
- With consumer tensions at an all-time high, restaurants might get only get one chance to regain clientele when they reopen. Watch our on-demand webinar and learn more about making sure customers feel safe.
- Half of Americans now agree we should restart the economy even if the virus is still not fully contained, compared to just over one third a month ago, according to the Ipsos Global Consumer Confidence Index. It's the first time those against reopening the economy have not been a majority. Read more here.
- Watch the on-demand webinar of our virtual summit on the auto industry, featuring more than a dozen experts and industry panelists who take a deep dive into how the coronavirus is impacting the U.S. auto sector. Watch here.
- People want to explore the world from their cars during the coronavirus, but many are still cautious. Read more here.
How brands can get reopening right — and gain market share, charge a premium, and increase enterprise value. Read more here.
Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may keep people from reaching these destinations. Read more here.
- U.S. consumer confidence has ticked slightly higher again — and it remains significantly higher than during the Great Recession, according to the Ipsos Global Consumer Confidence Index. Read more here.
- How to reopen restaurants with confidence: Tune into our webinar June 2 to figure out which health and safety policies will have the greatest impact on consumer confidence and how these additions will improve trust, loyalty, and profits. Learn more and sign up here.
- A brand's response to the pandemic will impact shopping intentions for more than half of Americans, according to a new PepsiCo Beverages North America-Ipsos poll. Read more here.
Consumers are expected to stick to their COVID behaviors. Here's how brands can ready themselves. Read more here.
U.S. consumer sentiment isn't improving despite lockdowns starting to relax, according to the Ipsos Global Consumer Confidence Index. Read more here.
The coronavirus isn’t stopping people from planning vacations this summer — if it’s allowed. Here's who wants to get out the most. Read more here.
Here’s what the path back to normal might look like after the coronavirus — and how brands can help consumers navigate the path to restoration. Read more here.
Brands might only have one chance to win back consumers as the economy reopens. Here’s how Ipsos can help. Read more here.
A quarter of Americans would attend a sporting event in person right now, a new FiveThirtyEight/Ipsos poll shows. Read more here.
- After showing some improvement for a couple of weeks, Americans’ consumer sentiment is souring again, according to the Ipsos Global Consumer Confidence Index. Read more here.
Wealthier people tend to be more insulated from recessions like this one. Here’s how brands can tap into their pent-up demand. Read more here.
People are more open to advertising as the crisis drags on — but they’re also more critical. Here’s how to thread the needle. Read more here.
- How brand managers can adapt their strategy to the new drivers of perceived value during the pandemic and fend off increased competition from private labels. Read more here.
Three in ten businesses in the U.S. say they have temporarily closed, and many more have begun to make other adaptations such as transitioning retail efforts to be more virtual/digital or asking landlords for rent flexibility, according to the MetLife/U.S. Chamber of Commerce Small Business Report. Read more here.
- U.S. consumer sentiment shows a slight improvement for the second consecutive week, according to the Ipsos’s Consumer Confidence Index. Read more here.
- As new healthcare challenges emerge, particularly around the coronavirus pandemic, telehealth is poised to become a critical resource in directing individuals to appropriate levels of care. Read more here.
Parents are facing unique challenges during lockdown. How are they coping? Read more here.
- Americans are looking for empathy and financial support from their bank as the coronavirus takes hold. Read more here.
- These are the industries people think have the most responsibility to fight the coronavirus. Read more here.
Here's how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help. Read more here.
- Shoppers want to trust that retailers are taking active measures to keep customers and staff safe. Here's how retailers can address those safety concerns and get consumers comfortable coming back to stores as restrictions begin to ease. Read more here.
Join us for a complimentary webinar as we share what we’ve learned about life during the coronavirus from a combination of unprompted social conversations and in-depth qualitative exploration in our U.S. syndicated online community. Read more and sign up here.
- After being stagnant for a month, U.S. consumer confidence is showing signs of a rebound, according to the Ipsos Global Consumer Confidence Index. Read more here.
- Despite many store closures and shelter-in-place mandates, people still need to shop for necessities. Here's how retailers can address safety concerns and get consumers comfortable coming back to stores as restrictions begin to ease. Read more here.
COVID-19 was discovered as early as December 2019 in China, and by early April many of the restrictions have been lifted, with most people back to work. But are things back to "normal"? Watch our on-demand webinar to find out what life is now like in China for citizens, consumers, businesses, and brands.
- People are flocking to telemedicine during the pandemic. Our data shows it could be the tipping point. Read more here.
- People are becoming more selfless during the pandemic, and it’s driving notable behavioral changes at the individual level that are having real commercial and economic impact. Here’s how brands can — and should — react.
- What activities are people missing most? Going to bars and restaurants, shopping, entertainment venues and church top the list — and people miss dining and drinking out nearly twice as much as they miss other activities. Read more here.
- Confined to their homes, consumers are interacting with tech brands more often and across a wider range of services. Read more here.
- One effect of the lockdown has been increased TV viewing, and streaming in particular. And the biggest lockdown series of all has been “Tiger King,” which has, from out of nowhere, burst through our collective anxiety to become one of the most successful streaming series of all time. Read more here.
- For brands, purpose can be a luxury that’s easy to stick to in good times but easy to deprioritize when the going gets rough. Here's how one company with a purpose — Unilever — is responding to the crisis. Read more here.
- U.S. consumer confidence has been stagnant since it declined precipitously in the third week of March. But while Americans’ mood about the current economic situation and jobs is low, their expectations about the future remain strong. Read more here in the latest data from the Ipsos Global Consumer Confidence Index.
- Ask us anything about parenting and TV: Join us for a complimentary webinar featuring new polling data, and data from a custom study focused on parents and entertainment during the lockdown. Learn more here.
- As brands try to get a grip on what the new normal will look like, authentic empathy will have to lead the way. Join us for a complimentary webinar as we illustrate why empathy and consumer centricity are critical in times of crisis.
- One of the key questions many of us are asking now is – which behaviors are likely to stick when the epidemic is over? Watch our on-demand webinar to hear tips for using the Ipsos Habits Framework to help predict what might stick and what might not.
- The consumer packaged goods industry has been famously resilient through crises ranging from health to financial, and the coronavirus pandemic looks to be no exception. To illuminate a path forward, we interviewed CPG leaders and our colleagues at Ipsos in China. Read more here.
- Global consumer confidence is the lowest it's been in years, and consumer sentiment has declined sharply in almost every country. Read more in the latest Ipsos Global Consumer Confidence Index.
- Brands are bracing themselves for a new landscape where the dynamics could fundamentally challenge the brand-building playbook. Here are some early perspectives to help brands to orient themselves today and in the post-crisis world.
- With families sheltering in place together, one side-effect of the virus has been the rise of TV and video viewership across all formats, content types and platforms. But TV is doing more than just filling a time gap. Read more here.
A new Ipsos survey finds that U.S. consumer sentiment is nearly unchanged from the past two weeks, following a big drop earlier in March. But the apparent stability hides two opposite trends: a continued slump in confidence about jobs, combined with a rebound of confidence in investments. Read more here.
While people gird for the worst, two dynamics are shaping shopping habits: People are stockpiling by making massive single orders, and they’re going online as they practice social distancing and search for hard-to-find items. Read more about how this could change people’s habits after the pandemic is over.
- Our latest Newsy/Ipsos poll shows that a quarter of sharing economy consumers plan to use services less once the quarantine and social distancing measures are lifted.
- Discover three Behavioral Science factors you should consider during a pandemic.
- Ipsos U.S. Social Intelligence Weekly Tracker registers 14% decrease in conversation volume for week of March 23-29. Read our latest results.
- In our latest qualitative analysis of online community feedback, sentiment is overwhelmingly negative, with worry, anxiety, and boredom bubbling up to the top.
- In our latest paper, we explore how media companies should be tailoring their programing to these emerging viewership patterns.
- Marketers and media planners are wrestling to understand how to navigate these turbulent waters. Successful marketers during this crisis must think and act in an agile manner while taking advantage of data, predictive analytics while at the same time learning from the past by leveraging available benchmarks from historical economically challenged events. Read our report to learn more about optimizing media strategies and entering into the recovery period.
- The Ipsos U.S. Social Intelligence Weekly Tracker registers 17% increase in conversation volume for week of March 15-21. Read our detailed report.
- Download our paper featuring guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.
- In this paper we offer a look at how consumers are making it work in the midst of COVID-19, and the opportunities for brands to innovate.
- COVID-19 communications: Lessons learned from the lens of Behavioral Science.
- During a time of crisis, consumer attitudes and behaviors go through great change, and some of those new attitudes and behaviors will become permanent. From our research we found consumers are more open to new ideas during a crisis since their usual habits have been interrupted.
- Any expectation that things will return to “normal” quickly post-crisis can be disposed of out of hand. Read lessons learned from the 2008 recession.
- Consumer confidence is a lagging indicator of economic crisis, but other countries can offer a roadmap of what’s to come for the U.S. Read more
- We follow the social dynamics and conversations on the coronavirus outbreak. Read the very latest update.
- The behavioral science of a pandemic: How brand leaders can emerge from this period with stronger brands and fans– so when things eventually settle to the next normal, growth can be sustained. Read the full study.
- COVID-19 Impact on Shopping Habits 23% of American consumers report they have already changed their shopping habits. Learn the top of mind association with coronavirus and how it is impacting behavior. Read the full report.
- Social Media Data Links the Impact of Coronavirus Epidemic and Global Economic Fears There have been over 10 million posts shared about COVID-19 in the last 10 days. Learn the Top Four topics people are discussing about the outbreak. See the data.
- Monitor the Online Spread of the Coronavirus With COVID-19 cases in 48 countries, public concern is on the rise. Find out what people are saying online about the virus and its impact. Read the report.