Consumers and the Coronavirus

New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets. Here's how brands can understand what Americans are thinking. Read more here.

What's the future of travel after the coronavirus? Ipsos' What The Future explores what it might look like with an expert panel. Watch our on-demand webinar here.

American consumer confidence is oscillating every week, a reflection of the nationwide uncertainty as attempts to reopen are threatened by a renewed surge of coronavirus cases. Read more here.

After registering remarkably high expectations for the economy's future earlier in June, American optimism has subsided. Half still believe that the economy will recover quickly, but there are signs they're concerned that a possible resurgence might be coming. Read more here.

While affluent consumers have sometimes been called “crisis-proof,” they have exhibited anxiety and concern during past crises that extended long after the worst was over – and that looks to be repeating itself now. Here's how you can fulfill the needs of this resilient group. Read more here.

Glimmers of hope and cautious optimism are helping to drive creative and unconventional plans to enjoy summer this year. Read more here. 

There are signals people's vehicle preferences are changing: Electric car adoption will accelerate but self-driving acceptance may slow. Read more here.

The world runs on data. Here’s how to get people to trust your company with it. Read more here.

The coronavirus led to a sudden growth in pick-up services due to social distancing restrictions and safety concerns. Watch our on-demand webinar to see how you can make sure your processes are measuring up to your brand standards and customer expectations. Watch here.

61% of American consumers are still delaying visits to brick-and-mortar retail because they're afraid of getting sick, a new Ipsos study shows. Read more here.

The U.S. is starting to reopen, but some Americans are getting ready for another lockdown – and thinking about home improvement projects to make it easier to work from home. Read more here.

How brands can get reopening right — and gain market share, charge a premium, and increase enterprise value. Read more here.

Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may keep people from reaching these destinations. Read more here.

Consumers are expected to stick to their COVID behaviors. Here's how brands can ready themselves. Read more here. 

U.S. consumer sentiment isn't improving despite lockdowns starting to relax, according to the Ipsos Global Consumer Confidence Index. Read more here.

The coronavirus isn’t stopping people from planning vacations this summer — if it’s allowed. Here's who wants to get out the most. Read more here.

Here’s what the path back to normal might look like after the coronavirus —  and how brands can help consumers navigate the path to restoration. Read more here.

Brands might only have one chance to win back consumers as the economy reopens. Here’s how Ipsos can help. Read more here.

A quarter of Americans would attend a sporting event in person right now, a new FiveThirtyEight/Ipsos poll shows. Read more here.

Wealthier people tend to be more insulated from recessions like this one. Here’s how brands can tap into their pent-up demand. Read more here.

People are more open to advertising as the crisis drags on — but they’re also more critical. Here’s how to thread the needle. Read more here.

Three in ten businesses in the U.S. say they have temporarily closed, and many more have begun to make other adaptations such as transitioning retail efforts to be more virtual/digital or asking landlords for rent flexibility, according to the MetLife/U.S. Chamber of Commerce Small Business Report. Read more here.

Parents are facing unique challenges during lockdown. How are they coping? Read more here.

Here's how parents are using entertainment content to get through the coronavirus crisis — and implications for media companies and how they can help. Read more here.

Join us for a complimentary webinar as we share what we’ve learned about life during the coronavirus from a combination of unprompted social conversations and in-depth qualitative exploration in our U.S. syndicated online community. Read more and sign up here.

COVID-19 was discovered as early as December 2019 in China, and by early April many of the restrictions have been lifted, with most people back to work. But are things back to "normal"? Watch our on-demand webinar to find out what life is now like in China for citizens, consumers, businesses, and brands.

A new Ipsos survey finds that U.S. consumer sentiment is nearly unchanged from the past two weeks, following a big drop earlier in March. But the apparent stability hides two opposite trends: a continued slump in confidence about jobs, combined with a rebound of confidence in investments. Read more here.

While people gird for the worst, two dynamics are shaping shopping habits: People are stockpiling by making massive single orders, and they’re going online as they practice social distancing and search for hard-to-find items. Read more about how this could change people’s habits after the pandemic is over.