POINT OF VIEW
While ESG has become fodder for America’s culture wars in recent years, that doesn’t change the fact that for businesses, ESG considerations are core to connecting with their customers. That means that ESG considerations aren’t just for folks involved in corporate reputation in the boardroom – insights professionals also need to help monitor customer opinions on ESG, and use that knowledge to shape the products and services their brands create.
And it’s easier (and more worthwhile) than you think to make progress, while helping push consumers to action in a way that builds your bottom line while also making the world a better place. Read on to learn how, using the ABCs of ESG.
Webinar
Revisit our recorded panel discussion to hear experts from Paramount, The Ad Council, and Ipsos as we explore key ways brands can succeed with sustainable products and services:
- By learning about how Americans really feel about environmental, social and governance issues, despite all the political noise
- How successful businesses are bringing ESG practices outside the boardroom and integrating them throughout their business, including to insights professionals
- How brands can grow with sustainable products by connecting with their customers using the three key elements of behavior change: attention, beliefs, and compliance – the ABCs
Impact Story
There’s no question about the value of representation in advertising, media planning, and branding. But how can brands take concrete steps toward more inclusive marketing?
In our new client impact story, Ipsos and Paramount: Directing Change, you’ll learn how Ipsos helped Paramount evaluate the state of intersectionality and inclusion throughout the U.S. media landscape, and how they channeled that into change by helping marketers implement strategies that build their inclusivity IQ.
Bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow.