Insights Hub

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  Polling Survey

  Americans increasingly feel the economy is on the wrong track

  April Reuters/Ipsos Core Political survey

  04.28.26
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  Foresight Publication

  Attention is marketing’s hottest commodity. Here’s how to get it in the fractured, AI-dominated future

  In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.

  04.28.26
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  Foresight Publication

  How an energy drink upstart is rewriting the rules of mass attention

  How do you scale or consolidate niches into mass? We talk to Kyle Watson, chief brand officer of the fast-growing energy drink company, Celsius.

  04.28.26
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  Foresight Publication

  How disinformation and ‘conflict entrepreneurs’ thrive in the modern attention economy

  Media and creators’ thirst for attention is nurturing the growth of conflict entrepreneurs who are driving disinformation and shaping public opinion. Here are ways credible research can neutralize their influence.

  04.28.26
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  Foresight Publication

  Content is full of cheap conflict attention grabs. It’s time to craft a new narrative

  Amanda Ripley, journalist and author of “High Conflict,” talks us through how brands can maintain trust when AI and disinformation flourish.

  04.28.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  What consumers will watch and brands will face in tomorrow’s content revolution

  How can brands hold positive consumer attention in contexts they can’t control? USC’s Jeffrey Cole says with strategic preparation and authenticity, brands can thrive amid digital disruption.

  04.28.26
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  Foresight Publication

  Tensions

  What do opinions about today’s tensions say about tomorrow? We plot several possible futures, from using screens for work or pleasure to the trade-offs we make for content or privacy.

  04.28.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  04.28.26
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  04.28.26
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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  04.28.26
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  Artificial Intelligence (AI) Events replay

  FQ Lounge @ POSSIBLE

  Ipsos is proud to be an official partner of the FQ LOUNGE, advancing equality together with other leading and forward-thinking brands.

  04.27.26