Insights Hub

All content

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  Polling Survey

  Takeaways from the midterms and an early look at the factors that will shape 2028

  Five charts on takeaways from the 2026 midterms and some early keys to understanding the 2028 election

  11.06.26
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  Retail Publication

  Retail Future: The Blind Spots

  Discover how leading retailers and brands can close the gap between strategy and reality to drive sustainable growth.

  11.06.26
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  B2B Events replay

  Credibility Code: How B2B Creators Unlock Trust at Scale

  Hear more about how B2B creator trust plays out across their respective industries.

  11.05.26
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  Public Health Survey

  Americans Are Open to Lung Cancer Screening, but Awareness and Education Have Not Caught Up

  New Susan Wojcicki Foundation/Ipsos poll shows awareness of lung cancer risk and screening eligibility is low

  11.05.26
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  Brands Publication

  Context Changes Everything

  Discover why brands win in some moments and lose in others, and the opportunities that traditional category-based tracking might overlook.

  11.05.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Affluent Events replay

  What Drives Affluents to Spend?

  Discover new research from Ipsos on how affluent consumers are redefining value, luxury, and premium experiences.

  11.05.26
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  Politics Survey

  9 questions companies should be asking after the midterms

  After Democrats retook Congress, there’s plenty of uncertainty for brands in America. Here’s what you should be asking if you want to find success.

  11.04.26
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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  11.04.26
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  Election Survey

  Plurality of registered voters expect Democrats to gain seats in both chambers on Election Day; many unsure

  New Daily Mail U.S./Ipsos poll conducted Oct. 30-Nov. 1, 2026, also finds Democratic registered voters are more enthusiastic about voting than Republican registered voters

  11.03.26
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  Polling Survey

  Reuters/Ipsos early November survey

  Findings of a new Reuters/Ipsos poll conducted October 29 to November 2

  11.02.26
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  Corporate Publication

  Welcome to The Path

  Meet Abbott’s Director of Global Market Insights, Liz O’Hara – she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.

  11.02.26