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Insights Association’s Annual Conference
Ipsos’ Kristy Click and Caitlynn Sorrell will be presenting together with Nestle’s Michael Shapiro to discuss Unleashing the Power of GenAI: Purina’s Journey to Faster and Better Insights in Pet Food Innovation
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February 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Down as Jobs Index Plummets Amid Tech Layoffs
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How and why to prioritize mental health in the workplace
Below are five charts on why talking about mental health is so hard, why it’s worth paying attention to worker mental health, and what companies can do to make workers feel heard
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Neuromarketing World Forum
Please join Ipsos to hear more about The Cognitive Mechanisms of Believing Misinformation across Life Stages and Cultures
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Ipsos-CARD Dissertation Proposal Award
Ipsos regularly partners with the CARD lab at Temple University. The CARD lab mission to promote applied, interdisciplinary and multi-method research in decision-making and facilitate the translation of findings into actionable insights for business and society fits with Ipsos’ vision of leveraging academic insights for the most advanced and rigorous science that can drive practical solutions for clients.
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Future Jobs to Be Done
Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.
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How climate anxiety is shaping people’s decisions to have kids
Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.
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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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Why brands should support modern parents against old biases
Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.