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One in five Americans plan to bet on the Super Bowl in 2024
Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker
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What the Future: Manufacturing
Revisit our foresight webinar exploring how AI, sustainability and politics will reshape the future of manufacturing, and how marketers can prepare their strategies today.
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Majority of parents would let their children play tackle football if they wanted to
New poll also finds a majority support various policies aimed at making tackle football safer for children
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Affluent Outlook 2024: Cleared for takeoff?
Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.
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2023 College Student Fall Mental Wellness Survey
The research suggests many ways in which residential communities and other on-campus and off-campus entities can support college students who are struggling.
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[RECORDING] Context and Meaning: Likely Outcomes of the 2024 US Election
After two contests, former President Donald Trump will most likely win the Republican nomination which begs the question–Trump vs. President Biden–who will win?
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Why Americans' future economic expectations remain pessimistic
Continually rising prices and lack of trust in government are possibly keeping sentiment down
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Sustainability Unwrapped: Lessons & Leaders in Sustainable Packaging
Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.
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[RECORDING] The Female Quotient: Black Women’s Roundtable
What is the state of Black women in the workplace? Ipsos’ Janelle James joins a panel discussion about transcending boundaries, addressing vital issues like mental health, pay equity, and psychological safety.