Brand Biden vs Brand Trump

Leveraging Ipsos’ proven Brand Success factors – Expectations, Context, and Empathy – we analyzed how Americans perceive Brand Biden vs. Brand Trump in terms of their perceptions of each of these political brands, how their current socio-economic context impacts their perceptions, and how well each candidates’ brand empathizes with the current plight of American citizens.

Revisit our recorded webinar - or download our report - exploring the power of empathy in the marketing of Brand Biden vs Brand Trump, and …

• Expectations driving support of Brand Biden and Brand Trump – and how credible their messaging is.
• How the current context of inflation, immigration and geo-political conflict will impact the vote – and how hopeful Americans are about their future under each candidate’s brand.
• How well each candidate’s brand masters the art of empathizing with the issues most important to American citizens.

Whether you’re a brand manager, a media maven, or a citizen with an appetite for political discourse, you’ll find our insights about Brand Biden and Brand Trump unique, current and objective.

Looking at the Candidates as Brands
– with Reflections on Brand Biden and Brand Trump

In the ever-evolving theater of politics, where perception reigns supreme, politicians can be seen as brands vying for the public's attention and, ultimately, their vote. Just as consumers navigate a marketplace teeming with products, the electorate grapples with a constellation of political figures, each projecting an image, selection of promises, and a set of values.

Listen to our most recent Brand Talk podcast, where we analyze the candidates in the US and UK elections as brands, using the three success factors from our Brand Success Framework: Expectations, Context, and Empathy.