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Spending
The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
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The Inside Track: 2022 Midterm Elections September Highlights
Key highlights from September’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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[WEBINAR] What the Future: Spending
The ways and reasons people spend are shifting as underlying forces from aging to technology to climate reshape budgets to shopping options.
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ADVERTISING WEEK
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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Mental health replaces COVID as the top health concern among Americans
The Ipsos Global Health Service Monitor also finds that, relative to other countries, more Americans believe the healthcare industry is plagued by high costs and inequitable treatment.
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Half of Americans believe President Biden should be doing more to stop illegal immigration
A new Reuters/Ipsos poll also finds that a plurality of Americans opposes using tax dollars to transport migrants
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Understanding the world of work right now
Here are the top five things you need to know about the labor landscape.
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[RECORDING] TFQ Equality Lounge @ ANA Masters of Marketing
We’re excited to be part of the 2022 #ANAMasters of Marketing Conference – a showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
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Inflation remains top concern for U.S. small businesses
The Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index sees largest fall since start of the pandemic